“If I were running Apple, I would milk the Macintosh for all it’s worth — and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.”
—Fortune, 1996
“The products suck! There’s no sex in them anymore!”
—BusinessWeek, 1997
“Nobody has tried to swallow us since I’ve been here. I think they are afraid how we would taste.”
—Shareholder meeting, 1998
“And boy, have we patented it!”
—Macworld, 2007 (iPhone introduction)
“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”
—As said to John Sculley, Odyssey: Pepsi to Apple
Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.
—The Wall Street Journal, 1993
Thanks for the comment, appreciate it. Do check out my follow up post after his death.
http://jameslsy.com/in-awe-of/steve-jobs-not-for-a-moment-but-forever/